How Accurate Is Your CRM Data? Why It Matters and How to Fix It

Accurate CRM data is critical for efficient operations and successful marketing. Catalyst’s proven data cleanup solutions help businesses eliminate duplicates, verify contacts and optimize workflows.

2024-Dec-Wed
graphic of person typing with data, graph, and "CRM" icons floating above keyboard

Reliable CRM data is the foundation of efficient operations and effective marketing. Yet, for many businesses, maintaining clean and reliable CRM records is a challenge. Duplicate records, outdated contacts and incomplete entries can lead to inefficiencies, wasted time and missed opportunities. How confident are you in your CRM data accuracy?

The Challenge of CRM Data Accuracy

Many businesses struggle with CRM data quality. According to a study from Validity Inc., 24% of CRM admins report that less than half of their data is accurate and complete. This issue isn’t just about clutter—it affects your bottom line. For industries like heavy equipment sales, where precise targeting and timely follow-ups are critical, these inefficiencies can be costly.

How Poor CRM Data Impacts Your Business

  • Wasted Time: Teams spend hours sorting through duplicates and outdated records—time that could be spent engaging with prospects and customers.
  • Missed Opportunities: Inaccurate data means missed outreach opportunities, which can translate into lost sales.
  • Ineffective Campaigns: Outdated or incorrect contact information results in lower email engagement and wasted advertising spend.

Our Proven Approach to Data Cleanup

Catalyst specializes in helping businesses turn messy CRM data into powerful tools for growth. Here’s a real example:

We recently worked with a client whose CRM was riddled with duplicates and outdated contacts. Through our data cleanup process, we improved the accuracy of 99% of their records. By removing duplicates, verifying contacts and embedding the clean data into their workflow, their team achieved:

  • 10+ hours saved weekly.
  • A 25% increase in email engagement.
  • Improved efficiency, enabling their sales team to close deals faster.

The Key Steps to Effective CRM Optimization

Our CRM data cleanup process includes:

  1. Identifying Duplicate Records: We uncover and merge duplicates, ensuring every contact is unique.
  2. Verifying Contact Accuracy: Using trusted data sources, we validate email addresses, phone numbers and other contact details.
  3. Integrating Missing Data: By leveraging our industry-specific data sources, we fill gaps in your CRM to provide a complete customer view.
  4. Embedding Clean Data into Workflows: We align the updated data with your team’s processes, ensuring the CRM becomes an asset rather than a burden.

Are You Ready to Transform Your CRM?

Imagine what your business could accomplish with accurate, actionable CRM data. Whether you’re dealing with duplicates, outdated records or missing customer insights, Catalyst can help.

Schedule a free consultation with us today! Email us at info@catcomnet.com or give us a call at (515) 955-1600.

Catalyst Communications Network

Catalyst Communications Network (Publisher)

A data-driven media company specializing in the U.S. agriculture, construction and industrial markets. Catalyst provides customized digital solutions that strategically connect businesses with their target audiences, fostering meaningful engagement and driving business growth.