The Rise of Video Marketing: Why Your Business Needs to Adapt

In today’s digital world, video content is everywhere. From long-form explainer videos to short, snappy clips on social media (think TikTok – it’s blown up over the past few years for a reason), video is no longer just a trend. It’s how brands build connections.

The challenge? It’s not just about promoting your product anymore. It's about resonating with your audience on a deeper, more emotional level. Storytelling humanizes your brand, and video is a powerful tool to do just that. It brings a face to your message, a voice to your value and creates a lasting impression.

Why Video Matters

Many marketers rely heavily on email campaigns, blogs and digital ads to influence decision-making. And while those are essential, adding video into the mix takes your strategy to the next level. Video content establishes you as a thought leader, educating both your current clients and prospects. It boosts user engagement, keeps your brand top-of-mind and most importantly, builds trust.

For those hesitant about the cost or workload of creating video content, here’s the good news: video doesn’t have to be difficult or expensive. With the right partners, like Broadcast2World, video production is more accessible than ever.

By The Numbers

• 86% of businesses use video as a marketing tool (Wyzowl).
• Social video generates 1200% more shares than text and image content combined (Wordstream).
• Websites with video are 53 times more likely to rank on the first page of Google. (Search Engine Results).
• Including a video on your landing page can boost conversion rates by 80% (Unbounce).

Crafting Your Video Strategy

Creating a video doesn’t need to be overwhelming. Here are a few key steps to get started:

• Identify your audience’s challenges. What are their pain points?
• Create videos that provide solutions. Whether it’s a product demo, testimonial or how-to video, focus on solving their problems.
• Keep it short and impactful. Attention spans are shorter than ever, so get to the point quickly.

When considering video types, the options are endless:

• Brand Stories
• Testimonials
• Product Showcases
• Project Spotlights
• Promotional Videos

Each serves a specific purpose, but all have one thing in common: they will help you drive meaningful conversions.

Introducing Broadcast2World: Your Video Production Partner

To help our clients harness the power of video, Catalyst Communications Network has partnered with Broadcast2World, an animated video production company that creates high-quality, custom videos. Whether you need a brand story or an explainer video, B2W handles the entire process — from concept to final production.

Once your video is ready, Catalyst will help you promote it across our network, maximizing your reach. From email marketing and targeted website ads to digital publications, we have the tools to ensure your video gets seen by the right audience.

Why Partner with Us?

By working with Broadcast2World for production and Catalyst for promotion, you get the best of both worlds. B2W will bring your story to life with an engaging, high-quality video, while Catalyst will ensure that video reaches your target market, driving awareness and conversions.

If you’re ready to take your marketing strategy to the next level, let’s talk. Video is here to stay, and we’re here to help you succeed.

Reach out to us at info@catcomnet.com today to get started!

Sarah Schmidt (Director of Marketing)