Gordon's USA 100 Year Anniversary
Overview
As Gordon’s USA approached its 100th anniversary, the company set several key goals to mark the milestone. They aimed to enhance brand visibility and stand out in a competitive market, successfully introduce and promote new products such as Barrier RTU and the Liquid Fertilizer Line, and showcase their 100-year legacy of innovation and commitment to quality. Their messaging targeted large property owners, hobby farmers and gardeners, highlighting the brand’s dedication to excellence over the past century.
Approach
Print & Digital Cohesion
Consistent messaging across both print and digital platforms reinforced brand recognition and drove engagement.
Social Media Engagement
Boosted Facebook posts increased engagement and awareness.
Added Value Elements
Enhanced campaign impact with video content and editorial placements.
Continuous Monitoring
Allowed real-time optimizations to align with evolving objectives.
Results
75K+ Targeted Individuals
Across Digital, Print and Social Channels
24K Social Media Impressions
Significantly Boosting Brand Awareness
43K Engaged Readers
Targeted Content to Attract a Diverse Audience
Gordon's Says
“We knew that celebrating 100 years was a once-in-a-lifetime opportunity,” said Callie Zevecke, marketing production manager at PBI-Gordon Companies. “Teaming up with the AcreageLife team on featuring the Gordon’s 100 Years Anniversary was the perfect collaboration. They not only came to us with multiple options to feature such a monumental milestone, but they also truly thought through what it meant to Gordon’s.”
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