Heavy Equipment Finance Company Validates Marketing Performance
Overview
A leading heavy equipment finance company wanted clear proof of which marketing channel was truly driving high-intent visitors to its website. To validate performance, the company created a hidden landing page and split its email deployment between Catalyst Communications Network’s database and a competing provider. Catalyst delivered three times more traffic to the page, quickly demonstrating the strength of its audience reach. Following the test, the client expanded the partnership to include visitor identification, intent scoring and CRM integration—giving the company real-time visibility into decision-makers actively researching heavy equipment financing.
Approach
Dedicated Partner Profile Page
Created a premium partner profile within the Catalyst marketplace to increase visibility among heavy equipment buyers researching financing solutions.
Anonymous Visitor Identification
Deployed technology across the client’s entire website to identify previously anonymous business visitors at the company level.
Real-Time Intent Scoring
Implemented behavioral analysis to score every visitor based on timing, pages viewed and engagement signals, helping prioritize high-intent prospects.
Direct CRM Integration
Integrated visitor identification data directly into the client’s CRM, automatically pushing contacts, verified emails, company information and intent scores to the sales team.
Results (First 30 Days of Full Deployment)
448
New Identified Contacts
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448
Emails Captured
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13
Repeat High-Intent Visitors
Fully Active
Intent-Scoring Engine Live
Live & Syncing
CRM Integration
Key Business Impact
Within the first month, 448 decision-makers with verified emails from companies actively shopping heavy equipment finance were identified and automatically pushed into the client’s CRM with intent scores. 13 repeat visitors were flagged as “hot” for immediate sales follow-up. The original 3X traffic advantage from the head-to-head test was compounded by turning anonymous browsers into named, scored, CRM-ready contacts. With every visit now measured by intent, timing, pages viewed and firmographic data, the client can see exactly who is researching their financing options—and when—shortening sales cycles, improving outreach relevance and delivering a measurable ROI advantage.
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